PRAXISMODEL

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Make Every Mistake on Paper. Never with your money.

Restaurant feasibility studies for the Gulf. Fixed price from USD 999. Delivered in 3 to 7 working days. Founded and led by Ralph Homer.

Three hundred restaurants. Six markets. Thirty-three years. The whole truth about your concept, on paper, in seven working days. Before you sign a lease or spend a single penny, see your restaurant’s real numbers.

Where Instinct Meets Evidence

Paper first. Always.Paper is cheap. Reality is expensive.Mistakes on paper. Not in real life.Seven working days. Thirty-three years of judgment.Experience, not theory.The cheapest mistake is the one you never make.Speed with teeth.We don’t decorate the truth. We deliver it.No beautiful lies.The market doesn’t care about your assumptions.33 years of real consequences, compressed.Data without experience is just expensive noise.Every great restaurant begins with better questions.Speed without shortcuts. Paper first. Always.Paper is cheap. Reality is expensive.Mistakes on paper. Not in real life.Seven working days. Thirty-three years of judgment.Experience, not theory.The cheapest mistake is the one you never make.Speed with teeth.We don’t decorate the truth. We deliver it.No beautiful lies.The market doesn’t care about your assumptions.33 years of real consequences, compressed.Data without experience is just expensive noise.Every great restaurant begins with better questions.Speed without shortcuts.

Recognise yourself?
This was built for you.

Whether you’re opening your first restaurant, expanding a proven one, raising capital, chasing prime space, or building a client’s concept, it begins the same way: with the truth, on paper. In the Gulf, the doors that matter ask for the same thing before they open: the study. Every study is built from the ground up, tailored, exact, delivered in seven working days.

See how it works ›

The Conversation
No One Wants.

That’s usually where the expensive problems hide. Not with drawings. Not with contractors. With questions no one asked you yet.

Step 01

The Unfiltered Conversation

We start by understanding what you’re really trying to achieve, not just the numbers you want to hear. We dig into your vision, your concerns, and the real risks you’re carrying.

Step 02

The Brutal Analysis

This is where we do the real work. We stress-test your concept against the market, the numbers, the competition, and 33 years of real hospitality outcomes. We don’t decorate the truth.

Step 03

The Decisive Report

You receive a clear report, not a pile of data, with a direct recommendation: Go, Go with Conditions, or Don’t Go. Plus the exact steps to move forward with confidence.

Where we work

Tailored to
your country.

A study is only as good as its grasp of the ground beneath it. We build for the market each concept will live in: its currency, its costs, its customs, its rules. Six Gulf nations, each one known by heart.

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Oman

Heritage runs deep here, and so does discernment, a market that rewards authenticity and concepts built to belong.

United Arab Emirates

The region’s proving ground, where the world’s best concepts arrive to compete, and only the well-planned last.

Saudi Arabia

The largest stage in the Gulf, vast, fast, and hungry for ideas bold enough to scale across a kingdom.

Bahrain

A small island with a sharp, cosmopolitan appetite, where diners reward quality over noise.

Qatar

Wealth with taste, where expectations run high and the reward for getting it right runs higher.

Kuwait

Families decide together here, and the places that earn their trust are kept for generations.

Your Market, a master painting a restaurant into being, half the canvas still bare

Your Masterpiece

Every masterpiece on this wall began as one idea and one number. Yours is next. The only question is whether you’ll test it on paper, or with your money.

Inside the feasibility study

Every number
has a reason.

Hover any title to see what’s inside

See a Sample Study

01Company at a Glance

Company at a Glance

Who you are in one snapshot: entity and concept type, seats, location, hours, and the equity behind it. The foundation every projection stands on.

02Sources & Uses

Sources & Uses

Where the money comes from and exactly where it goes: the whole project cost, grasped in seconds.

03The Capital Budget

The Capital Budget

Every penny of the build: fit-out, kitchen and bar, furniture, licensing, pre-opening, contingency and working capital, costed per square foot and per seat, and depreciated to the last asset.

04Sales, Engineered

Sales, Engineered

Your revenue, built not guessed: an average spend modelled from menu, price points and product mix across every daypart, then projected by day, week and year, per seat and per square foot.

05The Cost Engine

The Cost Engine

Every operating cost from first principles: cost of sales, payroll, marketing, utilities, occupancy, financing and more. The assumptions that drive the whole model.

06Profit & Loss

Profit & Loss

Revenue meets reality: a detailed, line-by-line P&L after every tax, and the same truth distilled to one clean page for investors and landlords.

07The Five-Year View

The Five-Year View

Where it’s heading: five years of projections, returns, payback and profit distribution, with inflation and cost creep built in, not wished away.

08Break-Even

Break-Even

The line you must clear, weekly, monthly and annually, and the exact cash-flow sales volume that separates open from closed.

09The Thesis

The Thesis

The reasoning behind every figure: market logic, judgment, the why. The spreadsheet proves what; The Thesis proves why.