PRAXISMODEL

For the best experience, we recommend turning on your sound.

Make Every Mistake on Paper.Never with your money.

Three hundred restaurants. Five markets. Thirty-three years. The whole truth about your concept, on paper, in seven days. Before you sign a lease or spend a single penny, see your restaurant's real numbers.

Where Instinct Meets Evidence

Paper first. Always.Paper is cheap. Reality is expensive.Mistakes on paper. Not in real life.Seven days. Thirty-three years of judgment.Experience, not theory.The cheapest mistake is the one you never make.Speed with teeth.We don't decorate the truth. We deliver it.No beautiful lies.The market doesn't care about your assumptions.33 years of real consequences, compressed.Data without experience is just expensive noise.Every great restaurant begins with better questions.Speed without shortcuts. Paper first. Always.Paper is cheap. Reality is expensive.Mistakes on paper. Not in real life.Seven days. Thirty-three years of judgment.Experience, not theory.The cheapest mistake is the one you never make.Speed with teeth.We don't decorate the truth. We deliver it.No beautiful lies.The market doesn't care about your assumptions.33 years of real consequences, compressed.Data without experience is just expensive noise.Every great restaurant begins with better questions.Speed without shortcuts.

Recognize yourself?
This was built for you.

Whether you're opening your first restaurant, expanding a proven one, raising capital, chasing prime space, or building a client's concept, it begins the same way: with the truth, on paper. In the Gulf, the doors that matter ask for the same thing before they open: the study. Every study is built from the ground up, tailored, exact, delivered in seven days.

See how it works ›

Opening
Your Doors

About to launch? Test the concept before you risk a single penny.

Growing
the Brand

Adding a location? Prove it works before you sign the lease.

Raising
Capital

Give investors, partners and banks a study they can't argue with.

Landlords
& Developers

Mega developers approve concepts on two documents: the concept presentation and the feasibility study. Ours is the second.

F&B
Consultants

Building a client's concept? Fold our study into your scope or send them to us direct. The project stays yours.

01 / 05

The Conversation
No One Wants.

That's usually where the expensive problems hide. Not with drawings. Not with contractors. With questions no one asked you yet.

Step 01

The Unfiltered Conversation

We start by understanding what you're really trying to achieve, not just the numbers you want to hear. We dig into your vision, your concerns, and the real risks you're carrying.

Step 02

The Brutal Analysis

This is where we do the real work. We stress-test your concept against the market, the numbers, the competition, and 33 years of real hospitality outcomes. We don't decorate the truth.

Step 03

The Decisive Report

You receive a clear report, not a pile of data, with a direct recommendation: Go, or Go with Conditions. Plus the exact steps to move forward with confidence.

Where we work

Tailored to
your country.

A study is only as good as its grasp of the ground beneath it. We build for the market each concept will live in: its currency, its costs, its customs, its rules. Five Gulf nations, each one known by heart.

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Oman

Heritage runs deep here, and so does discernment, a market that rewards authenticity and concepts built to belong.

United Arab Emirates

The region's proving ground, where the world's best concepts arrive to compete, and only the well-planned last.

Saudi Arabia

The largest stage in the Gulf, vast, fast, and hungry for ideas bold enough to scale across a kingdom.

Bahrain

A small island with a sharp, cosmopolitan appetite, where diners reward quality over noise.

Qatar

Wealth with taste, where expectations run high and the reward for getting it right runs higher.

Your Market, a master painting a restaurant into being, half the canvas still bare

Your Masterpiece

Every masterpiece on this wall began as one idea and one number. Yours is next. The only question is whether you'll test it on paper, or with your money.

Inside the feasibility study

Every number
has a reason.

Hover any title to see what's inside

See a Sample Study

01Company at a Glance

Company at a Glance

Who you are in one snapshot: entity and concept type, seats, location, hours, and the equity behind it. The foundation every projection stands on.

02Sources & Uses

Sources & Uses

Where the money comes from and exactly where it goes: the whole project cost, grasped in seconds.

03The Capital Budget

The Capital Budget

Every penny of the build: fit-out, kitchen and bar, furniture, licensing, pre-opening, contingency and working capital, costed per square foot and per seat, and depreciated to the last asset.

04Sales, Engineered

Sales, Engineered

Your revenue, built not guessed: an average check modelled from menu, price points and product mix across every daypart, then projected by day, week and year, per seat and per square foot.

05The Cost Engine

The Cost Engine

Every operating cost from first principles: cost of sales, payroll, marketing, utilities, occupancy, financing and more. The assumptions that drive the whole model.

06Profit & Loss