One fixed price
Make every mistake on paper. Never with your money.
Your studyNot chosen yet
Price·
Investor EditionNot added
Founder debrief callIncluded
Total, one time·
Strictly confidential. We never name a client or feature a project.
I
The Commission
II
The Particulars
III
The Payment
Step I of III · The Commission
Choose your study.
One fixed price, paid once. Every study is built from your own project, never from a template.
What are you opening?
Tell us what you are opening, so we build the right study.
Tell us what you are opening first. The studies built for it appear here.
The Verdict
For food trucks, kiosks, dark kitchens and small express shops.
USD999
One concept, one location, in three working days: a market snapshot, the start-up cost range, the monthly break-even, the top risks, and a one-page verdict signed off by the founder. Its full price counts toward the Proof, if ordered within 30 days.
The Proof · One location
USD1,999
One concept, one market, tested to the last penny, in seven working days.
The Proof · Two locations
USD2,999
Prove it once, then prove it scales. Two locations cost less than two separate studies.
The Portfolio
from USD3,999
Three locations. Each additional location USD 999
A whole portfolio, site by site, beyond doubt.
Talk to us first ›
Investor Edition
Your study, bound as a maison catalogue for investors, banks and landlords. Delivered 3 days after your study.
+USD 499
·Founder debrief call, included
·One revision round within 14 days
·Delivered in 7 working days
Choose your study.
Step II of III · The Particulars
Where the study travels.
Four lines, nothing more. The questionnaire that shapes your study comes straight after payment.
If you don’t see our email, check junk or spam and mark us as safe.
Why we ask. It gives you a direct line to us: if a payment or a question ever needs a person, we reach you there, and your founder debrief can be set in one message. Never marketing, never shared. And entirely optional.
Paying through a company? Add invoice details ›
Step III of III · The Payment
The payment.
Nothing else lives on this screen. Take your time.
Secure Payment
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Prices are net of tax. As a US company, Praxis adds no VAT or sales tax at checkout.
A note for Gulf cards. Some cards ship with international payments switched off; one toggle in your banking app enables it. Or pay by bank transfer with a numbered invoice ›
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Commissioned
Your study is confirmed.
Thank you. Here is exactly what happens next.
Begin your questionnaire ›
The road ahead, already in motion
Your commission just woke a whole team. Meet them as they work.
This very minute
First, check your inbox
Noura, your concierge from here on, is sending your welcome letter as you read this. Inside it: your formal numbered receipt, prepared by Grace; our Confidentiality Commitment, personally signed by the founder; and your project questionnaire. You sign nothing: our discretion is in writing before you share your first figure. If it is not in your inbox, look in junk or spam and mark us as safe.
Your move · about fifteen minutes
Tell us about your venture
The questionnaire is where your study begins, because it is built from your project, never from a template. The seven-working-day clock starts only when you send it back, so nothing runs without you. And if life gets busy, we send at most three gentle notes, then a person writes to you instead. We never nag.
The moment you press send
The clock starts
Noura confirms your delivery date in the same moment: an exact date, seven working days away, Monday to Friday, UAE holidays excluded.
Working days one to seven
The build
Idris builds your study line by line while Hadi verifies the facts on the ground and Leo brings the Gulf benchmarks. Every figure reasoned from zero. On working day three, a short note lands from inside your numbers, so the quiet never feels like silence.
By working day seven
Your study arrives
The full workbook and the Thesis, the written reasoning behind every number, ending in one honest verdict. The founder signs off on every delivery personally. Open it in a quiet hour; it deserves one.
The day after
Walk it through with the founder
An invitation arrives to book your debrief with Ralph: thirty-three years of hospitality across the Gulf, walking the verdict with you. No selling, just your numbers. Bring every hard question you have.
Thirty days on
We are still here
A month after your study lands, we ask one honest question: did it help? If the verdict changed your site, your timing, or your plan, that is the study doing its job. And Olya stays a click away on the site, any hour, for as long as you are deciding.
Thank you for trusting us with it.
Welcome to the house.