Project Questionnaire · Praxis Model

The more detail you can share here, the sharper your study will be. There are no wrong answers, and nothing you tell us leaves Praxis. We only ask what you uniquely know about your project. The expert assumptions, the staffing, the costs, the numbers, that part is ours. If you are unsure of something, give your best estimate or write unsure, and we will work it through together.

Your seven working day clock starts the moment you submit this form, not at payment. Take the time to do it properly.

Our Confidentiality Commitment, signed by the founder, came with your welcome letter. What you share never leaves Praxis, and we never name or feature your project anywhere.

01Where are you with this project?

I have a siteA specific location, secured or nearly so. I’m still planningA concept, but no site chosen yet. Expanding a brandGrowing my own brand, or a franchise.

01·bYour format

What are you opening? *

Food truck Kiosk or cart Dark kitchen (delivery only) Small express shop (takeaway, no seating) Café Restaurant Nightclub Another kind of venue

How many seats will guests have? *

Enter 0 if guests do not sit. The Verdict covers food trucks, kiosks, dark kitchens and small express shops; if your place seats guests, we tell you before any work starts.

02About you

Full name *

Email *

Phone or WhatsApp (optional)

Your role

Have you run an F&B business before?

How did you hear about us?

Who else is in this decision? (optional)

Company or group (optional)

04Your site

City and exact area or district

Square footage, actual

Seats, actual or planned

Condition of the space

This swings the fit-out budget more than almost anything.

Annual base rent

Lease term, years

Rent-free or fit-out period (optional)

CAM or percentage rent (optional)

What have you spent so far, and on what? (optional)

Licensing and approvals so far

Construction or fit-out stage

04Your plan

Target city or area, or a shortlist

Target size range

Target seats range

Shell or fitted unit?

Rough timeline

Overall budget ceiling for the whole project

04Your brand and the expansion

Brand name

Is this your own brand or a franchise?

Number of existing locations

New target city or area

Your proven model, what you already know works

For example a footprint you know lands between 1,000 and 1,200 sq ft.

Do you have a site for the new location yet?

What works, and what you would adapt for this market? (optional)

Franchise terms

These feed the model directly, the fee into your startup costs and the royalties into your running costs.

Initial franchise fee, one-time

Royalty fee, percent of sales

Marketing or ad fund fee, percent of sales

Franchise term, years (optional)

Any franchisor build-out or supplier requirements? (optional)

05The money and financing

Currency for the study

Target opening date (if known)

Total equity you will invest

From this and your project budget, the model works out any loan automatically.

Are you financing any of this with a loan?

Interest rate, percent

Loan term, years

We work out the loan amount from your budget. We just need the terms.

06The decision

Target average spend per guest (if known)

Two or three places you’d compare to (optional)

Who is this really for?

Twelve months after opening, what does success look like?

The number or risk you’re most afraid to check (optional, but the most useful answer here)

Anything already decided we should hold to? (optional)

Anything else, or questions for us (optional)

Have plans, a lease, a draft menu or a deck? Email them to thesis@praxismodel.io with your name. They help, but they are not required to start.

By submitting, you confirm the details are yours to share and accurate to the best of your knowledge. Everything you send is held in strict confidence and used only to build your study.

Tell us about your project.
This is where the study begins.

Thank you. We have it.

Tell us about your project.This is where the study begins.

Thank you. We have it.

Tell us about your project.
This is where the study begins.