Before a lease, before a logo, before the first plate leaves the pass, there is a conversation. This is where it starts.
No pitch and no pressure. Tell us what you’re dreaming of, and we’ll tell you the truth, in your timezone, within one working day.
Your message is on its way. We’ll reply within one working day, in your timezone. In the meantime, make every mistake on paper, never with your money.
A complete financial and strategic study: company snapshot, sources and uses, full capital budget, an engineered average spend, sales projections, a first-principles cost engine, a line-by-line P&L, an investor summary, a five-year view, break-even three ways, cash-flow break-even, and The Thesis, the written reasoning behind every figure. The spreadsheet proves what; The Thesis proves why.
It is the heart of the study: the market logic, judgment and reasoning that explains why the numbers are what they are. Anyone can fill a spreadsheet. The Thesis is 33 years of experience telling you what the numbers mean and where the real risks sit.
Seven working days from the moment we have what we need from you. After 33 years, 300+ projects and six markets, the frameworks are already built. Your study is bespoke, but the expertise behind it is not improvised.
That is often the best time to engage us. We can model your concept against a target area or a few candidate sites, so you sign the right lease, not the first one.
Then it has just done its job and saved you a fortune. We deliver one of three honest verdicts: Go, Go with Conditions, or Don’t Go, and when the answer is no, we tell you why and what would have to change.
All six Gulf markets: the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman. Each has its own currency, costs, customs and rules, and we build for the specific market your concept will live in.
The Verdict is USD 999 and the Proof for one location is USD 1,999. Large consultancies bill for months of junior analysts learning your sector; we deliver senior judgment in three working days for the Verdict and seven for the Proof. You pay for the answer, not the hours. The Verdict is for food trucks, kiosks, dark kitchens and small express shops.
Completely. Given the sensitivity of what we do, your concept, numbers and plans are treated as strictly confidential, and we never name or feature your project anywhere on our website or social media. We also put a mutual confidentiality agreement in place when you commission, so the protection runs both ways.
Only before work begins. If you cancel before submitting your questionnaire, we refund your payment less the card-processing fees we cannot recover. Once work has begun there are no cash refunds: every study is bespoke senior work, built specifically for you, so instead your study includes one round of revisions within 14 days of delivery, and we only begin once the scope is agreed, so you know exactly what you’re commissioning from the start.
Your study includes one round of revisions within 14 days of delivery, to refine assumptions or fold in new data you provide. A materially different concept, location or scope is quoted separately.
English, Arabic and Russian.