The Founding Twenty
Make every mistake on paper. Never with your money.
Seat No. 3 of 20 · window closes in 82 days
Your seatOne location
Founding price$3,999 standard $6,999
The Investor EditionNot added
Founder debrief callIncluded
Total, one time$3,999
Strictly confidential. We never name a client or feature a project.
I
The Commission
II
The Particulars
III
The Payment
Step I of III · The Commission
Choose your seat.
Twenty founding commissions build the GCC benchmark base. The houses that take them hold their terms for life.
One location
$3,999standard $6,999 · from the twenty-first study
Founding price
One concept, one market, tested to the last penny.
Two locations
$6,999standard $11,999 · from the twenty-first study
Founding price
Prove it once, then prove it scales. Two locations at founding cost what one costs at standard.
Three or more
$9,999standard $16,500 · from the twenty-first study
Founding price · each additional site $2,999
A whole portfolio, site by site, beyond doubt.
The Investor Edition (Catalogue)
Your study, bound as a maison catalogue for investors, banks and landlords. Delivered 3 days after your study.
+$499 usually $950
·Founder debrief call, included
·One revision
·Delivered in 7 working days
Step II of III · The Particulars
Where the study travels.
Four lines, nothing more. The questionnaire that shapes your study comes after your seat is secured.
Why we ask. It becomes your private concierge line: delivery updates as your study is built, your founder debrief scheduled in one message, and a human within minutes if a payment or question ever needs one. Never marketing, never shared. And entirely optional.
Paying through a company? Add invoice details ›
Step III of III · The Payment
The payment.
Nothing else lives on this screen. Take your time.
Secure Payment
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Prices are net of tax. As a US company, Praxis adds no VAT or sales tax at checkout.
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Commissioned
Seat No. 3 is yours.
The house is already moving. Here is exactly what happens next.
The road ahead, already in motion
Your commission just woke a whole team. Meet them as they work.
This very minute
First, check your inbox
Noura, your concierge from here on, is sending your welcome letter as you read this. Inside it: your formal numbered receipt, prepared by Grace, and your project questionnaire. If it plays hide and seek, it is usually in the junk folder; check both and set us free.
Your move · about fifteen minutes
Tell us about your venture
The questionnaire is where your study begins, because it is built from your project, never from a template. The seven-working-day clock starts only when you send it back, so nothing runs without you. And if life gets busy, we send at most three gentle notes, then a person writes to you instead. We never nag.
The moment you press send
The clock starts, and our word arrives
Noura confirms your delivery date the same moment, and with it comes our Confidentiality Commitment, personally signed by the founder. You sign nothing. Our discretion arrives in writing before you share your first figure.
Working days one to seven
The build
Idris builds your study line by line while Hadi verifies the facts on the ground and Leo brings the Gulf benchmarks. Every figure reasoned from zero. On day three, a short note lands from inside your numbers, so the quiet never feels like silence.
Day seven
Your study arrives
The full workbook and the Thesis, the written reasoning behind every number, ending in one honest verdict. The founder signs off on every delivery personally. Open it in a quiet hour; it deserves one. If you took the Catalogue, it follows within three days, bound to be handed across a table.
The day after
Walk it through with the founder
An invitation arrives to book your debrief with Ralph: thirty-three years of hospitality across the Gulf, walking the verdict with you. No selling, just your numbers. Bring every hard question you have.
Thirty days on
We are still here
A month after your study lands we ask one honest question: did it help. If the verdict changed your site, your timing, or your plan, that is the study doing its job. And Olya stays a click away on the site, any hour, for as long as you are deciding.
Twenty seats build the benchmark. One of them is yours.
Welcome to the house.