an invitation

Every great room
begins with a conversation.

The table is yours

Before a lease, before a logo, before the first plate leaves the pass, there is a conversation. This is where it starts.

Begin the conversation

Tell us what
you're building.

No pitch and no pressure. Tell us what you're dreaming of, and we'll tell you the truth, in your timezone, within one working day.

Seal & send One reply, one working day. No mailing lists.

By sending, you agree we may contact you about your enquiry. We never sell your details.

Sealed.

Your message is on its way. We'll reply within one working day, in your timezone. In the meantime, make every mistake on paper, never with your money.

Before you ask

The questions we hear most

A complete financial and strategic study: company snapshot, sources and uses, full capital budget, an engineered average check, sales projections, a first-principles cost engine, a line-by-line P&L, an investor summary, a five-year view, break-even three ways, cash-flow break-even, and The Thesis, the written reasoning behind every figure. The spreadsheet proves what; The Thesis proves why.

It is the heart of the study: the market logic, judgment and reasoning that explains why the numbers are what they are. Anyone can fill a spreadsheet. The Thesis is 33 years of experience telling you what the numbers mean and where the real risks sit.

Seven days from the moment we have what we need from you. After 33 years, 300+ studies and five markets, the frameworks are already built. Your study is bespoke, but the expertise behind it is not improvised.

That is often the best time to engage us. We can model your concept against a target area or a few candidate sites, so you sign the right lease, not the first one.

Then it has just done its job and saved you a fortune. We deliver one of two honest verdicts: Go, or Go with Conditions, and when the answer is no, we tell you why and what would have to change.

The five Gulf markets we know by heart: the UAE, Saudi Arabia, Qatar, Bahrain and Oman. Each has its own currency, costs, customs and rules, and we build for the specific market your concept will live in.

A complete study is $6,999. Large consultancies bill for months of junior analysts learning your sector; we deliver senior judgment in seven days. You pay for the answer, not the hours.

Completely. Given the sensitivity of what we do, your concept, numbers and plans are treated as strictly confidential, and we never name or feature your project anywhere on our website or social media. We also put a mutual confidentiality agreement in place when you commission, so the protection runs both ways.

No. Every study is bespoke senior work, built specifically for you, so once work has begun we don't offer cash refunds. Instead we revise until you're satisfied with the rigour, and we only begin once the scope is agreed, so you know exactly what you're commissioning from the start.

Your study includes one round of revisions within 14 days of delivery, to refine assumptions or fold in new data you provide. A materially different concept, location or scope is quoted separately.

English, Arabic and Russian.

Prefer to write?
thesis@praxismodel.io

The fastest way to reach a real person.

Where we work

UAE · Saudi Arabia · Qatar

Bahrain · Oman

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